Why your Snoonu promotion is not showing to customers
Snoonu writes down something most platforms leave to a contract negotiation, and restaurant operators should read it before building a campaign: “Snoonu does not bear any costs associated with this offer, and the merchant alone is responsible for these costs.” There is no co funding split. Three further gates sit beyond the money. A Snoonu campaign passes a review before it goes live, since the portal carries the statuses “Under Review” and “Rejected”. It cannot start sooner than two hours from now. A single inactive item inside it is enough to keep the whole offer off the app.
Snoonu is a Qatar based platform, and its partner programme runs across three Gulf countries, with the country selector on its partner site offering “Qatar”, “Kuwait” and “Oman”. Snoonu interruptions are the shortest of any platform we track in any market. Our July 2026 measurement covers its Kuwait listings, which were unavailable for 1.88 percent of their own stated trading hours, with an average interruption of only 23 minutes. Snoonu outages there are frequent and brief, so a Snoonu discount missing for hours is almost certainly a campaign problem rather than a storefront that was down.
Who pays for a Snoonu campaign?
The merchant, entirely, and Snoonu publishes the rule on an open page rather than burying it in a signed agreement. The campaign terms give the merchant a matching freedom in the next breath, “The merchant may cancel this offer at any time”, and the Arabic version of the page carries the same meaning. Source: partner.snoonu.com/campaigns_t&c.
Full merchant funding changes how a missing promotion should be read commercially. On a co funding platform, an offer the platform withdraws costs the restaurant visibility it did not pay for. On Snoonu every hour the campaign is not visible is an hour of committed margin producing nothing, and every hour it is visible is billed entirely to the restaurant. Snoonu does run an upfront funding programme, described as “Upfront growth funding for Snoonu’s local brand partners, no interest, no fees, recovered gradually from your future Snoonu sales”, and the wording makes clear it is a loan against future sales rather than a share of any discount.
What do the Snoonu campaign statuses “Under Review” and “Rejected” mean?
They mean a campaign is not live simply because it was saved. The Snoonu merchant portal carries six campaign statuses, “Active”, “Live”, “Scheduled”, “Under Review”, “Rejected” and “Expired”. Two of those six sit between the merchant pressing save and a customer seeing anything, and Snoonu does not publish how long that review takes or on what grounds an offer is rejected.
The available campaign types are named in the same portal: “Item Based Discounts”, “Delivery Fee”, “Buy X and Get Y Free”, “Basket Based Discounts”, “Cashback” and “Flexible Bundles”. Scheduling is separate again, with “Fixed Schedule”, “Indefinite Schedule” and “Repeated Schedule”, repeating “Weekly” or “Monthly”, and monthly repeats running on a “Date basis” or a “Day basis”. A campaign whose repeat rule was set on a date basis skips the months where that date falls outside trading, which reads to an operator as a campaign that stopped working on its own.
Why does Snoonu require a two hour lead before a campaign starts?
Because the validator refuses anything sooner, with the message “Time must be at least 2 hours in future”. That is a hard floor on reaction speed, and it is the single most useful number on this page for anybody running weekend or match day promotions on Snoonu. A discount decided at six cannot be live at seven.
The floor also removes a common explanation. A Snoonu campaign that is still not visible three hours after it was created will not become visible by waiting, so the cause is one of the others on this page and the search should start immediately. That is a genuinely useful piece of timing information, because on platforms without a stated floor an operator can spend an evening assuming propagation is slow. Snoonu has told partners exactly how long propagation takes, and anything beyond it is a fault.
Why does an inactive item stop a Snoonu campaign from appearing?
Because Snoonu blocks on the item rather than degrading the offer, and it warns in four different places. On a product, “You have selected an inactive product and therefore it will not show in the application. Please fix this.” On a bundle, “Items with slashed eye are inactive and because of them the bundle will not appear on the app”, reinforced by “If you have inactive items, they will not be shown in the application.” On modifiers, “The choice group or choice group item is inactive for the item “{{itemName}}”, so it won’t display in the application. Please fix this.”
The fourth warning is the one that produces branch level gaps in a chain: “Activate at least {{Field}} choice group item(s) in all branches”. Snoonu requires the modifier group to be active in every branch, not only in the branch where the campaign was built. A size option switched off at one location can therefore take a bundle out of the app at that location while the campaign still shows as running. There is also a floor on the discount itself, “Minimum discount must be 10%”, with the ceiling stated as “Discount value should be less than or equal to 100”.
Is a missing Snoonu discount the same problem as a missing Snoonu placement?
No, and treating them as one is how a marketing budget gets spent on the wrong repair. Snoonu sells visibility separately from discounting, under a product it calls “Premium Positions (CPC)”, billed on clicks and invoiced monthly rather than funded out of margin. A campaign can be live, approved and correctly scoped while the brand is invisible in a district because no position was bought there, and the reverse is equally possible. The terms of that product, and what its budget rules mean, are on why your restaurant is not showing in Snoonu search.
One clause from those terms belongs on any campaign plan, because it sets the shape of the month: “In case the entire budget of clicks is not utilized, the unutilized clicks will expire at the end of the month and you will not be charged for them.” Budget does not roll over. A placement that under delivered in the first two weeks cannot be made up in the last two by spending harder, so a discount timed to run alongside it loses the audience it was priced for. Source: partner.snoonu.com/cost_per_click_ads_t&c.
What happens to a Snoonu campaign that was archived by mistake?
It ends, and it does not come back. Snoonu words the behaviour without ambiguity, since “Archiving will automatically expire the campaign”, and the reasons it offers on the way out are “Mistakenly Created”, “Modification Required”, “Need to end immediately” and “Other”. An archived campaign is expired rather than paused, so changing its dates afterwards does nothing. The only route back to a live discount is a new campaign, which then has to clear the review queue and the two hour floor again before a customer sees anything.
The first of those four reasons is worth dwelling on, because Snoonu offering “Mistakenly Created” as a named archive reason tells you how often it happens. A campaign built for the wrong branch list, or duplicated during a busy week, is archived rather than corrected, and the cost of that is not the campaign that was archived. The cost is the several hours before its replacement is visible, which on a weekend or a match day is the whole window the campaign existed for. Snoonu’s own default of a merchant funded discount makes those hours expensive in a way they are not on a co funded platform, and how the Gulf platforms differ on that is set out on who pays for a delivery app promotion in the Gulf.
Because Snoonu carries the full cost on the restaurant and offers no developer API to query, an outside daily record of what is actually rendered is the only independent check a chain has. Kitchain (kitchain.co) captures the campaign visible on each Snoonu branch page daily and alerts when one disappears, which on a platform where the restaurant funds one hundred percent of the discount is a margin question rather than a marketing one.
For Snoonu itself, its markets, its branch states and how a listing pauses, see our profile at kitchain.co/aggregators/snoonu/. The matching Jahez page is kitchain.co/jahez-promotion-not-showing/.